Seiko, would you believe it, is actually older than Rolex. Funnily enough, however, it owes some of that good fortune to the maker of this very SNXS79. Where many watchmakers crumbled in the wake of changing times, Rolex not only persevered but prospered. It may not be the oldest brand, founded in 1905, but it’s had the biggest impact, bowling over the competition in a way that makes Tesla look like a manufacturer of wheelbarrows.ĭecade after decade, Rolex pushed back at a staid and stoic industry until, well, it broke. Records, inventions, landmark moments that redefined the entire industry. One of the achingly fantastic things about Rolex are the stories that come attached to it. You could say the Seiko looks like this in imitation of the Rolex, but the reality is this: it’s just the simplest and cheapest way to make a watch. The bracelet itself is as simple as articulated metal can get, a triple link design Rolex fans will surely recognise-especially fans of the older, folded metal era-bracelets. The bezel is there to hold the crystal in, the lugs to hold the bracelet on. Instead of protecting the crown with raised crown guards, the crown settles low into the side of the case itself, further streamlining the already slick design. The only flair comes from the sunburst texture of the dial, but we’ll let Seiko off for that one as it’s really quite smart.īeyond the dial is the no-frills 37mm case in basic steel that actually manages to simplify even Rolex’s efforts. The hands are just as sleek and simple, one long, one short and one skinny. The principle is mirrored in the Seiko equally, with slight deviations from the designs at the quarters to aid orientation in the dark, with the day and date display dominating at three. Sounds fancy, but whilst the painted markers serve nighttime reading by glowing in the dark, those polished surrounds actually help readability in the day by catching the light as well. Rolex was founded as a watchmaker to the professionals, people working in trades that didn’t care if their watch could sing a song or play a tune.īy Rolex standards, getting all fancy and dressed up means to no longer print its markers straight onto the dial like a barbarian and contain them within polished vessels instead. There’s a dial demarcated with hands and markers to read the time from, a case to stop it getting wet and a bracelet to stop it falling off. The Seiko SNXS79 follows much the same principles. When a design is as refined as a Rolex, anything else feels like needless excess, and so when you’re looking at a budget alternative, the same criteria apply. A Rolex is to luxury watches what a chimpanzee is to primates-the best, the original, the classic. That classic Rolex look really does boil down to just a few things: it’s clean, it’s simple and it’s well-proportioned.
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March 2023
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